Making It Look Easy

Recently I have taken up jogging. This is a normal summertime hobby with the aim of helping lose my winter blubber and get fit. This year is slightly different as ww has decided to do this also. There is a little bit of competition there but it is rather unfair at the moment as ww has slight activity-induced asthma!

We have found a 5Km route around the vineyards and fields surrounding our village. There is a bit of vertical work to do as we live at the base of the North Downs and there are ups and downs on the route!

At the moment I can run the 5Km in about 32 minutes. Let’s say that this is about 6 mile per hour. Which would give a pace of about 10 minutes per mile. Now for the scary bit. . . . The current world record for the mile is under four minutes. If we take the four minutes as the correct time for ease of calculations then that is 15 mph or 2.5 times my current speed. An athlete I am not!

The London Marathon was recently run in a time of just over 2 hours. Assuming it to be about 2 hours you get a speed of 13 mph which isn’t that much slower than the speed for the mile and yet these athletes keep it up for 2 hours. VERY impressive. The human body is quite stunning! An athlete I still am not.

I think this is part of a bigger social phenomenon that professional people make things look very easy because they do it all-day every-day. Professional footballers make playing in the premiership look easy (although for £50,000 a week I’d make sure I could hit the net EVERY time). Professional athletes make it look easy, professional sports drivers make it look easy.
Even in my profession (teaching) I think we make it look easy. I have had people come and observe my lessons and I think they think it looks easy. Then when they get the chance to do it themselves a lot of them are rubbish and have no idea and to be honest won’t be able to do it after lots of practice. It takes the right kind of person with the right kind of practice to be good at their chosen profession. Not everyone can do it. The following is a misnomer:

you can do anything you set your mind to

Unfortunately this was said by Ben Franklin whom I would normally hold in high esteem. Perhaps it should be re-phrased:

you can do anything you set your mind to as long as you have the natural ability

How Many Bottles?

The latest Robinson’s Juice promotion involves handing over some profit to transform playgrounds around the country.

Transform your patch

Here’s what it says on the back of a large juice bottle:
From the back of a squash bottle
Sometimes people get caught up on this sort of thing and don’t think about the numbers involved.

Let’s consider a small playground of size 6 metres by 4 metres, which might just be enough for a set of swings. To pay for the transformation of this mediocre patch of land Robinson’s would have to sell 600 x 400 = 240 000 bottles of juice. SERIOUSLY?
If Robinson’s sell nearly a quarter of a million bottles then they would have to cough up for the transformation of a patch on land into some swings and soft surface. I reckon this conversion would cost about £6000 (a severe guess but probably about right) and this represents a cost per bottle of 2.5p and given a profit margin of, say 40%, this means Robinson’s are laughing all the way to the shareholders’ meeting.

Essentially this is an ingenious piece of marketing and I think they should be congratulated. Well done Robinson’s. It looks like they are doing wonders for the community but in reality they are doing little.

A similar scam, sorry marketing ploy, was run by Pampers when they said that for each pack of nappies sold they would donate a single vaccination to UNICEF. This is marketing at its worst. Trying to make companies seem like they care when in reality they are just doing it to make more money (the basics of capitalism I know!).

If these companies were truly serious about changing playgrounds or helping vaccinate the world they would publish something along the following lines:

We have decided to turn ALL profits for one year over to XXXX charity so that they are able to further our combined missions to improve the health and well-being of the children of this fragile Earth.

If a company did volunteer ALL the profits from one product line then I would happily buy them over another but when it’s just part of the marketing campaign then be cynical.