People like simple answers to complicated questions, it’s part of how our brains work. We would much rather be told one thing rather than having to learn about a multitude of different things. For example, as I’ve been reading in The Angry Chef book recently, a diet where you cut out carbohydrates is a simple answer to a simple question. The real answer of eat everything in moderation and exercise is harder and less simple. A simple answer, even when it is wrong, will stick in your heads more than any nuanced argument which takes everything into account. It’s a bit like the world at the moment. Economies around the globe are crashing due to lockdowns and so governments are trying to open up the economies again. This means encouraging people to do normal things, go shopping, eat out, go away on holiday, buy houses etc. But, governments also know that this will lead to an increase in the infection rate and people’s deaths. Every government is now weighing up the balance between deaths and poverty due to economic collapse and deaths from this disease. The infection factors are going to be quite complex but the UK government keeps coming out with short phrases designed to confuse, sorry help, us remember what to do. There are no guarantees that will stop us getting ill. All we can do is minimise risk. Wash your hands, wear a face mask so you don’t infect others, keep your distance etc. Because humans like simple answers products which make stupid claims exist and make money for their lying owners.
So we come on to Bioresonance Therapy. Or rather the claims made by a UK website about the product that they sell. I’ve printed out their homepage and have it here, just in case one day the website goes away and I can’t get links to their pages and comments. I can’t remember how I found this page, this has been a draft on this site for about two years and the website still exists so let’s go through the text shall we? I shall be referring to SCAM quite a bit and you should know this stands for Supplements, Complimentary and Alternative Medicines [thanks to Dr M Crislip for the term].
“Bioresonance” – a term that sounds sciency and you know the word bio and you know the word resonance. You probably have some vague recollection of these terms in school or people using them to describe proper science effects.
“Therapy” – SCAM artists love the word therapy because it sounds like something real is happening and they won’t use the term medicine because it’s regulated and if you claim to have a medical benefit then you have to prove it properly.
“Energy medicine” – what? This is a nonsensical term which isn’t protected by law and can be applied to anything. It’s also vague enough that people will interpret it and use their own definitions. If you want energy then you eat food. There isn’t any other way you can get energy into your body. Unless you are thinking radiation energy which is likely dangerous.
The first paragraph on this page says that you should have normal medicine as well as getting treated by this thing, whatever it is. Apparently bioresonance has benefits and the device has been used since the 1970s. I do think that if it worked then it would be available in doctor surgeries and maybe even in hospitals but I must be mistaken in thinking that those places want the best for their patients. We are then told that this device was featured in a documentary with Ty Bolinger. The documentary was called “The Truth about Cancer” – I can assure you without even looking that this is a dangerous claim to make and the documentary probably goes on to explain that you can help improve your condition with lots of bullshit stuff that doesn’t work. I’ve looked at two things; their website and their twitter feed. The website is horrific and I didn’t even scroll all the way down to bottom of the home page. Search for Ty Bolinger for yourself and see. The following tweet is on the timeline and if you want to take medical advice from a company that doesn’t understand medicine then it’s up to you I guess. They are killing people. This endorsement isn’t the best, I’m surprised that Bioresonance mention it on their homepage.
Then there is a claim that 18,000 BICOM devices have been sold worldwide. I don’t know about you but that doesn’t really seem that many for a product that is meant to work. Unless they are super expensive. This is an appeal to popularity. The idea that lots of people use these things and so it must work or be useful. This is bullshit. Here are some handy little reminders for you: some people are stupid, Mr Blobby was a Christmas number one – never trust popularity.
And we are on to paragraph two. There’s some general stuff about bad things like disease and parasites. Apparently parasites are a large cause of many conditions that people suffer. I honestly wasn’t aware of this. It’s bullshit. But the words PATHOGEN and PARASITE sound super scary don’t they. The BICOM device uses “energy medicine”, literally not a thing, to eliminate these invaders [another scary word] without the use of drugs – now I’m curious what other claims they are going to make. Apparently these devices have been around for over 35 years [appeal to longevity] and so they must work. The devices are made by Regumed???? I think this is a contraction of Regulated and Medicine but I prefer to pronounce it to rhyme with legume.
Paragraph Three doesn’t really say much. It just says that we will learn more by looking through the website. And that is what we shall do. Next is the video which I broke down in March.
I just looked at the product page for this website and I am in shock. A quick glance down the rest of this front page shows me that all the language is vague. There are no concrete claims within and saying things like “help the body help itself” is literally meaningless. It sounds as though it’s a good thing but it doesn’t mean anything from a marketing point of view and so we could say that eating an apple with help the body help itself. Just breathing does the same thing. The page goes on to say that we feel run-down or tired or suffer from electrosmog [whatever the fuck that is]. Everyone feels like that sometimes and it’s a natural part of life. The causes are going to be very vague and there’s not a lot we can do about it. I am actually overcome but the sheer amount of crap on the homepage of this product. When you have a homoeopath inventing new stuff you just know it’s bullshit. I honestly feel sorry for people who read this page and think that they will benefit from the information within. This is a SCAM product.
Now, here’s the thing that shocked me. The “product” page. There are four “popular” products. I’ll list the first and the last.
What the fucking fuck. This is a lot of money for something that doesn’t work. No wonder they’ve only sold 18,000 around the world. I guess you also get training in the bullshit. You get to understand how it all works and then I suppose you have to charge the people you want to treat. It’s going to take quite a bit to make this money back. If you are willing to spend this much money on a device that doesn’t work then you are going to be bought into everything it has to offer. I like to think my home cinema kit sounds nice, but I don’t really know, I just know how much I spent on the amplifier and so I do my best to think it sounds better than it possibly is. I also do the same with wine. If I spend a lot of money on a bottle of wine then I believe it tastes better – it doesn’t, there are plenty of studies that show that wine tasting is bullshit – it’s best to buy a cheap bottle and get drunk.
For £15,000 you can have a B32 Bicom Prevent! The very first sentence on this product description says it uses the principles of Traditional Chinese Medicine. You can see what I know about TCM in this communication. You don’t need to read any further, you already know that this is a crock of shit.
As a device it looks nice but I can assure you it doesn’t do anything real. For GBP27,000 you can have the following device of gizmos that doesn’t actually do anything for your “patients” or for you and is based purely on un-scientific principles. I give you the “BB324/B32 BICOM optima® Therapy Device with EAP Test Part”. I am seriously in shock at how much this stuff costs and I worry about all those people who have bought into this crap.
Click on the image to see what conditions they aim to improve. Number 469 is “nose bleed”. FFS. This device can help you if you have a nose bleed. I think I need to get out and go for a run. There’s only so much of this horrifying quackery I can take. I am terrified that people make money out of this. I can’t stand the idea of people using this device to take advantage of the ill. The problems with this particular website are legion. I’ve just thought about sending information about the claims on this website to the Advertising Standards Authority but using a Whois service this website is run in Germany and so the ASA have no power over this site. Now, they do have a UK address so I might see what recourse I have to get them to prove any claims. I have to look for specific claims on the site. These might not exist. There are certain phrases that don’t really mean much and so a carefully written website can imply a lot of things but be legally acceptable. I’ll look into this later. I need a break from this SCAM. I had hoped to discuss more of their claims and pages I am honestly still in shock at the cost of the devices.