This is the first communication about my Record Of Service document. Over a few communications I will detail here my accomplishments within the Air Training Corps in my formative years. Starting from the first entries I give you:


Entry to cadets: June 1985
Cadet Corporal: 12th January 1987
Cadet Sergeant: 4th January 1988
Cadet Flight Sergeant: 5th February 1991


1st Class Cadet: 10th February 1986
Leading Cadet: 2nd February 1987
Senior Cadet: 14th March 1988
Staff Cadet: 13th July 1990

Rank Slides
Rank Slides

I found that the best fun rank to be was a Sergeant. You were sandwiched in the middle of the rank structure and so had separation from the cadets and staff. While at RAF Swanton Morely summer camp one of the flights was given three Sergeants to be in charge while the other two had Flight Sergeants. I was one of the three and we had a whale of a time, being just serious enough to have a great grouping of cadets but also good fun.

How Many Bottles?

The latest Robinson’s Juice promotion involves handing over some profit to transform playgrounds around the country.

Transform your patch

Here’s what it says on the back of a large juice bottle:
From the back of a squash bottle
Sometimes people get caught up on this sort of thing and don’t think about the numbers involved.

Let’s consider a small playground of size 6 metres by 4 metres, which might just be enough for a set of swings. To pay for the transformation of this mediocre patch of land Robinson’s would have to sell 600 x 400 = 240 000 bottles of juice. SERIOUSLY?
If Robinson’s sell nearly a quarter of a million bottles then they would have to cough up for the transformation of a patch on land into some swings and soft surface. I reckon this conversion would cost about £6000 (a severe guess but probably about right) and this represents a cost per bottle of 2.5p and given a profit margin of, say 40%, this means Robinson’s are laughing all the way to the shareholders’ meeting.

Essentially this is an ingenious piece of marketing and I think they should be congratulated. Well done Robinson’s. It looks like they are doing wonders for the community but in reality they are doing little.

A similar scam, sorry marketing ploy, was run by Pampers when they said that for each pack of nappies sold they would donate a single vaccination to UNICEF. This is marketing at its worst. Trying to make companies seem like they care when in reality they are just doing it to make more money (the basics of capitalism I know!).

If these companies were truly serious about changing playgrounds or helping vaccinate the world they would publish something along the following lines:

We have decided to turn ALL profits for one year over to XXXX charity so that they are able to further our combined missions to improve the health and well-being of the children of this fragile Earth.

If a company did volunteer ALL the profits from one product line then I would happily buy them over another but when it’s just part of the marketing campaign then be cynical.