I went for a swim after work today, it was nice to get out of the heat for a while and get my arms moving. However, I was a little perturbed by one of the posters in the cafe area of the gym. To be honest there are many gym-type posters that are disturbing showing body shapes and types that are not achievable by most. This does seem to be changing over time as the advertising world recognises that people are who they are and don’t really buy into the perfect body. Unless you watch Love Island.
So, on first inspection this poster seems pretty good. It’s for a sports injury clinic and that should be a good thing. A special place for all to go to ensure that those niggles get sorted out. But, let’s look a little closer at some of the treatments offered:
- Osteopathy – not a fucking thing and doesn’t do anything. Read my previous, controversial, communication.
- Sports Massage – could be OK, I don’t really know what it entails.
- Therapeutic Massage – again, I’m not sure what this is and I should probably discuss this in a future communication. I’ll look into it. I doubt it’s anything good.
- Aromatherapy – massage with nice smells. Doesn’t do anything.
- Physiotherapy – probably the only legitimate treatment on this advert. Go see a physiotherapist for those sorts of things. Don’t see woo.
- Nutritional Therapy – most likely bollocks. If you want diet advice see a DIETICIAN, they are a proper profession. Anyone can call themselves a nutritionist.
- Acupuncture – bollocks squared.
Look, the issue with this clinic is not that they offer some legitimate therapies the problem is that they also offer a load of bollocks and so you can’t assume they will be good at any part of their job. It’s the company you keep that defines who you are.
Don’t go here.
I’ve just had a look at the website for this clinic and it is a beauty. I will add it to my communication drafts with the hope that I one day complete writing about it.