Special K

Only a minor rant today about how effective advertising is and how our views of the world are shaped by what we are told rather than what we try to find out for ourselves using sceptical thinking tools.

Special K is a breakfast cereal made by Kellogg’s. The adverts on television promote Special K as a healthy alternative to other breakfasts and good for losing weight. Most of the adverts have a good looking woman in a red swimming suit enjoying life to the full. The message is clear:

Eat Special K and lose weight, be healthy and live a wonderful life.

As far as I can tell, Kellogg’s are perfectly able to make these claims because they all mean ABSOLUTELY NOTHING. The adverts make no particular claims that would require evidence, so I [grumpily] admit that the adverts themselves are perfectly ok to broadcast.

If you want to find out more about the sexual views and (non) medical ideas of the man who invented Corn Flakes then please look here. I am going to look solely at the information I can find about Kellogg’s cereals.

If you want to lose weight then you need to follow this principle:

Calories in should be lower than calories out.

I’ve explained this before in this communication. Therefore you would expect that Special K has significantly lower energy content that other cereals made by Kellogg’s. Let’s see.

Special K Nutrition Panel
Special K Nutrition Panel

As you can see here, 100 grams of Special K contains 375 kcal. To burn that much energy off you would have to walk/run around 4 kilometres. Now, let’s see what Kellogg’s Original Corn Flakes contains:

Corn Flakes Nutrition
Corn Flakes Nutrition

I’m sorry this isn’t the actual panel from Kellogg’s but their website wasn’t working properly and I couldn’t get the information. Let’s read what this information tells us.

CORN FLAKES HAS FEWER CALORIES THAN SPECIAL K

Holy Cow! How does that happen? The adverts tell us one thing but in reality the truth is completely the reverse. I’m pretty sure that Special K tastes like cardboard too, so perhaps everyone should just swap to standard Corn Flakes. In fact when we look at the energy content of other Kellogg’s products we can see that there isn’t a great deal of difference in energy terms.

Crunchy Nut Nutrition
Crunchy Nut Nutrition
Special K with extra crap
Special K with extra crap

So, 100 grams of these cereals are all around 380 kcal. It doesn’t make a great deal of difference which one you eat. However, I am not sure of 100g of Corn Flakes LOOKS the same amount in a bowl compared to 100g of flakes with extra sugar coating. It could be that you will fill the bowl to the same level but end up eating many more calories because the coated flakes are more massive. This is a test I might do one day.

Also, I am not commenting on the extra sugars you will eat if you have sugar coated cereal. This is not a communication about how healthy a particular cereal is, it’s about the energy content and the impression given by advertising.

So, what should we learn from this? I think this shows clearly that advertising works extremely well at forming opinions about certain products and their effects on us in terms of health. ALL advertising claims should be taken sceptically until you have investigated them for yourself. Don’t dismiss or accept things straight away. It is perfectly OK for you to think or say:

That sounds interesting but I’ll form my own opinion once I’ve investigated it a little more.

In fact, that is generally a good approach to life itself.

 

One more thing. Anti-aging creams can legally ONLY advertise themselves as anti-aging if and only if they contain a form of UV sun protection. There is little evidence that any of the other stuff they put in creams will protect your skin from the 3/5/7 signs of aging.

Electronica

I’m looking forward to a new motor racing formula that will be debuting soon. Formula E is a new idea for racing where the cars are entirely electricity powered.

The cars look great and having seen some television clips they look pretty fast too. There’re some big name drivers involved in developing this sport further, more on the Formula E website.

This is going to be broadcast on ITV4 in this country and then highlights on BT Television. It’s worth a look I reckon.

I am aware this is quite a low-key communication from me, but I was going to write about Suffolk but you’ll just have to wait. As a teaser I would just say that you should always try to get on the A12 when heading to Kent from the East Coast rather than be completely unaware and realise you’ve gone wrong as you pass Newmarket. As I’ve mentioned Newmarket, have a look at the Suffolk county border around Newmarket – crazy.

Progress

This is how I am doing in GT6. It’s been a while since I wrote about it so here it is.

GT6 Progress 1GT6 Progress 2
 

Lucy

I’m writing while the film is fresh in my head. I’ve got home, made a cuppa and am thinking about messing around on my new project DBL-MF. That can wait a short while as I give you my verdict on the latest Luc Besson film: Lucy.

It was shit.

It started well and I was quite excited at the prospect of a good film. The first twenty minutes or so were pretty good. They set the scene. Taipei looked pretty good and the baddies were Chinese, or rather Taiwanese, and I’m happy to let the island self-govern. There were some very odd cut-scenes and I’m pretty sure they were just there to make the film a little longer, they must have run out of film that was any useable. I was going to say “good” instead of useable but there wasn’t anything good and this film had Scarlett Johansson in it.

Girl gets duped. Girl gets super powers but a short while to live. Girl kicks ass.

This, on the face of it is a pretty good synopsis and could be made into a much better film. There was a ton of science mumbo jumbo throughout the film it made it almost unwatchable. I very nearly walked out, but it had Scarlett in it. Anyone else and this film would have made a distinct 2/10 on IMDB instead of the 4/10 I gave it.

Why, oh why, does the myth that we only use 10% of our brains keep reappearing in the popular media? Isn’t enough that we exist without belittling our capabilities! Fuck you wankers. This film could have been made without all that shit in it. Girl gets drugged, gains super powers, no explanation needed. See, it works. If this myth had been mentioned once I could have coped but the whole premise was what would happen when Lucy reaches 100%. Morgan Freeman quite clearly makes the point that we are just supposing about what might happen. just as well as this was a crock of shit.

Cut to more pre-made low definition scenes of animals mating.

Then we have the same issue I had with Transcendence. Why, when we make our brains really powerful (in films) does this allow us to manipulate everything around us? Why is telekinesis suddenly OK? I’m happy that we might become very intelligent, and we might even be able to feel more using our existing senses but control electromagnetism and material objects, more wankish writing. If we had ignored any brain stuff and just had girl gets drugged and then has super-powers this film would have still worked. In fact, it would have worked a whole lot better.

Finally, I’d thought I’d summarise:

I didn’t like it

Also, just in case you think I’ve been drinking, I haven’t. I’m just writing this within an hour of leaving the cinema and normally I write these the next day. This is the teacher equivalent of having a crap lesson and then writing reports on the kids you’ve just taught. It’s all deserved.

Multi Tasking

There’s a common myth that humans can multi-task and work well at all the tasks upon which they are concentrating. First, let’s discuss the term multi-task. It’s derived from computer speak then best definition is:

apparent performance by an individual of handling more than one task at the same time.

Now, I am going to mention what the science tells us about multi-tasking. When I say science in any of my communications I mean the broad consensus of the outcomes of scientific studies. I don’t mean just what a single scientist or person says, I aim to give you the CONSENSUS. Over time science has looked at things, asked questions and tried to answer them. The human endeavour has produced, over time, a consensus on how reality works. When we find errors we correct them. Science is a self correcting process. If things are wrong, science will correct them. The consensus changes with our latest understanding of what is correct. You will always be able to find a scientist who will disagree with the consensus, especially with politically charged ideas [anthropogenic global climate change], but the consensus is important as it gives us the best ideas of how things work.

OK, my research here is mostly from Wikipedia. I am perfectly aware that this can be a site that has reliability issues, but on matters of science I think it is a good start point. I would NOT look at Wikipedia to get a balanced view of politics or people, but on science issues it is very good.

There has been a reasonable amount of research into human multi-tasking and the results of these experiments indicate that although we can switch tasks quite quickly we can perform none at the best of our ability. If you multitask you are going to do all the jobs to a poorer standard than if you concentrate on a single thing at a time. Moreover, if you wish to complete all tasks to a good ability then you will get them done quicker if you concentrate on a single task at a time.

Our brain is NOT a computer and the analogy fails all the time if it is thought of as a computer. Our memory is remarkably plastic, our brain function is plastic and our concentration can only really be on one thing. If you start reading about how our brains work and the amount of information they ignore and just make up you will be very surprised.

There is no evidence that there is a gender difference in multi-tasking, so if people say women are good at it you should correct them. You should also correct people who say they can multitask. Point out the evidence says that you will perform the tasks less well than if you cover them individually. These people will try to argue from personal experience but they would be wrong to do so. We are very subject to confirmation bias and incorrect thoughts that personal experience is pretty much always subjective. The reality is often different – just remember that dancing bear in the basketball players video.

I was going to give you personal examples of failures to multitask, but my previous paragraph excludes me from doing so. In which case I will just give you some more general ideas to confirm in your heads that what I say is generally true [I’m using your preponderance to have confirmation bias as a route to accepting this communication].

Ever been driving and talking or doing something and then suddenly thought: I don’t remember the last mile of driving?

Ever phased out of a conversation because something is happening in the background?

If you talk to people who design cockpits for airplanes they will always talk about reducing the pilot work-load. This is so that the pilot can concentrate on flying the plane rather than have to worry about checking things all the time and flicking switches. If the pilot has a reduced work-load s/he will be better at doing his/her job properly and being aware of the important things.

When driving cars it is important to concentrate on the driving aspect of being on the road and not other stuff happening in the car. It is your job to make sure you are safe to you and the other road users around you. If things go wrong it is your concentration that could save you and others. The problem is that for most of the time when driving nothing goes wrong and so people concentrate minimally on driving and spend their time “multi-tasking”. This reduces their ability to pay attention to what is going on around them. Gladly it is quite rare for shit to happen but it does happen and you need your whole attention when it does. Pilots spend their entire careers practising over and over again the drills needed to save an aircraft and the lives on board so that if/when it does happen they can automatically make the right decisions. We don’t practise any of this in cars, apart from an emergency stop for our driving test, and so this causes problems when things do go wrong. People are not practised at what to do. I would argue that this is largely because it is not financially worth it to save a few lives on the roads compared to the investment that would be needed to make everyone practise car saving techniques regularly.

That last paragraph loses the plot a little. But here’s the summary and a little more exposition. People can only perform a single task to their total ability. If they attempt to multi-task then the overall effect is a significant drop in their output and understanding.

In terms of education this communication explains why children can’t do homework in front of the television. I would also argue that listening to music will hamper their understanding as they will concentrate on the music and not what they are studying, or they are doing both but to poor effect. I have some music on while writing this but I couldn’t tell you what words they are singing because I am mostly concentrating on this writing. I am using the music to block out other distractions and this may prove useful for learning if it is in an environment where there are auditory distractions. Finally, we take examinations in quiet rooms because the quiet allows us to concentrate on the task in hand.

Now, for some Gran Turismo.

Switching

Today [Wed 20th August 2014], I am switching broadband supplier. I have been with EE for about 18 months and am moving over to Sky broadband. I think one of my first communications on here was about changing to TalkTalk from PlusNet. Now I am moving to give even more of my money to Murdoch and his family of companies, something I am rather unhappy about. If I was to total up how much I spend on TV and now broadband I would be horrified. I pay for my television because I like the following:

  • Cricket
  • American Football
  • Formula 1

It is currently 0730 and my broadband seems to be working fine on the old router. When things seem to break I will swap over to the new Sky modem router and also change the micro-filter. I will then spend some time messing around with the router settings so that my home network things work as they should. I set up static IPs for all my devices, mostly because it keeps things nice and neat and not because it is necessary.

[Follow up written Fri 22 Aug 2014]

Went to the park in the afternoon. Had already been out in the morning and broadband was still working once we got home. Once we entered the house I glanced at the EE router and it was flashing “no internet”. I changed the router and micro-filter. Plugged in and watched the lights flash. Eventually some bits were steady white. This meant I had an internet connection.

I logged into the router and changed the SSID so it would work with all my devices. Once that was done I slowly started plugging in all the network.

So, now I am on Sky broadband and phone rental. My initial thoughts are:

  • Not enough settings I can mess around with inside the router. This may, or may not, be an issue. Some of the following could cause me to change router if the issues continue.
  • The download bandwidth is poor compared to what I got with EE. It’s about half at the moment.
  • The router doesn’t like me doing some computer stuff and listening the internet radio. The radio keeps cutting out.

Apparently Sky are spending the next 10 days testing my line and working out a good connection bandwidth for me. I hope that I get more than 5Mb/s. This was my normal bandwidth before Sky. I also hope that the router can cope with all the traffic on my network. I will give it about a month before I seriously consider getting a new router and setting it up myself.

There is an issue with getting my own modem-router to use. Sky will not release my broadband login information. This means I will have to make sure I can find that information in the router before I get a new one. A quick internet search brings up software that will work to find out those details.

Let’s see what the next few weeks bring. I am hopeful.

UPDATE 25 August 2014:

The download bandwidths have increased slightly. I have reached about 5Mb/s which is on a par with my previous provider. The router seems a bit shaky when there’s a lot going on with my network. It doesn’t like uploading large files and streaming downloading at the same time. This means I will probably change my router once the bandwidth settles down. I have a plan to use my EE router. It is more customisable than the Sky router and worked pretty well, even if it was free and I don’t like the design.

Boardom

I went walkabout on Sunday with my niece and we spent the day wandering around 35 km around London with me boring her most of the time. We had lunch at the RAF Club and also saw a gig at Electrowerkz in the evening. One of the things I did was to show her around Imperial College and the student union.

In Beit Quad of Imperial College there is a place that used to be my office [it’s no longer an office] and also the union dining hall. Inside the hall are some honour boards and on there, my name! I have wanted to go back and get a photo of this for some time now and this proved to be the perfect opportunity.

Dep PresIf you look, you will see me in the 1994 to 1995 season, just after Charles Leary.

Honour Boards

Here’s a link to a previous communication about IC.

Animals In Sport

This communication is going to be a little different. This entire website contains a lot of stuff written by me, most of it is pretty dull. I’m not really sure of my motivation but it’s something to do and it makes me feel modern even though I’ve been writing web pages since 1995 [Imperial College Student Union web site].

Over the last year or so I have been thinking about horse racing and whether it is morally justifiable to allow this to happen. I have slowly come to the conclusion that there is NO moral justification for humans to use animals in sport.

I dislike the idea that we, as a species, put ourselves on top of horses and then race them as hard as possible around a track and that it is then broadcast for people to watch as sport. I do realise that it is a huge industry and that many people rely on this for their livelihoods but that doesn’t get around the fact that I find it impossible to justify as a just thing. Horse racing is a hangover from a time when we were not a liberal society. I would argue that our society (esp in the UK) is largely liberal and we seek reason for doing things. I do not see any reason why we take large beings and race them against each other for the financial gain of ourselves.

Sport is for human pleasure and social cohesion so we can only use humans to help us create that. I do not see any reason why humans should be using animals for sport. I would happily sign a petition calling for the end of animals in human forms of entertainment. Sport is, essentially entertainment. It doesn’t matter who or what wins, we just use it as a distraction from the more important aspects of our lives, such as our moral duty to save this planet and ensure everyone has enough to eat and freedom to be what they want. [Deep breath] Here goes:

Animals should not be used for sport

I’m pretty sure that this also goes for greyhound racing, fishing, cock fighting etc. As I said, this topic is one that I have been thinking about gradually and so “pretty sure” means I am working through the arguments in my head and trying to decide on what is “right”. Just in case you are wondering, I do NOT need a god to help me decide what is just.

I am happy for humans to be used in sport. Having said that, we generally don’t have to “destroy” humans if they fall in a race. Yes, some sports people die for what they do and that is sad, but at least they were (hopefully) aware of the risks.

I am reasonably happy to grow animals for food. I like eating meat and poultry and fish. I am aware of the inefficiencies of us growing meat to eat and that is a problem I should think about another time. We specifically grow animals to kill and then eat. I understand that, morally, that is different from growing animals to use as ENTERTAINMENT. This does not make me an hypocrite, just in case you were thinking that. I’ll explain my rationality for you: growing and eating animals to survive as humans is ok, growing animals for entertainment is not. Whether it is justifiable to grow animals for food, given the energy constraints this world faces I shall deal with another time.

I do know that when I try to put my thoughts down in writing that I struggle a little to get my ideas across. This is because writing is not a natural thing for me. I also haven’t spent all my time covering every aspect of this communication because I haven’t got the time. What you are reading here is the condensed version, putting my argument as simply as possible and trying to justify it. If you have problems with what I say, I don’t care. Perhaps you will start to think about this and work out what your arguments are.

Camera Flaws

I love my new Nikon camera. It takes great photos, is easy to use, has brilliant settings and feels great in my hands. It’s a great bit of kit.

I like my iPhone camera. It’s small, pretty much always on my person and, surprisingly, takes pretty good low light photos.

The problem is that my iPhone camera is getting on a bit and has flaws in every picture it takes. Normally these can’t be seen because there’s plenty of detail in those areas. However, when there is a steady area the flaws show up a lot. Just see this photo of Whitby and spot the problem areas.

Taken with my iPhone, hence the finger marks
Whitby

I’m not sure if these can be cleaned away or if they are internal. I also can’t be bothered to find out.

Guardians Of The Galaxy

Awesome.

 

I loved this film. It had a perfect mix of beautiful, funny, space-stuff, action, characters and trees. I rated this film 10 on IMDB, however, see my ratings guide. I cant’ wait to see it again and also watch it with my family.

After the first few minutes I was worried that the rest of the film was going to disappoint me as the space scenes looked gorgeous. I was concerned that the quality was going to drop over the rest of the film. It didn’t.

 

 

 

 

There’s one big thing that annoyed me. It doesn’t really have anything to do with the film rather than censorship. The character played by Peter Serafinowicz is meant to use the word “asshole”. However, for what I can only consider reasons of censorship he says “A-hole”. It just didn’t fit with the rest of the film, especially when you consider the word “shit” was used a few times. What is it about “ass” or “arse” that can’t be said when the word “shit” is used anyway? It bugged me when it was first said and then the second time “A-hole” was used I just found it very strange. What a strange world we live in.